What is The Marketing Technology Alert?
The Marketing Technology Alert, created each weekday, summarizes the 12-20 best marketing automation-related articles, presentations, videos, infographics, etc., published by analysts, bloggers, journalists and other marketing experts. We go through 500-600 articles each day…so that you don’t have to!
Go here to review The Marketing Technology Alert!
- Your Must-Read MarTech Digest™, for Tuesday 5/10/16 #MarTech #DigitalMarketing
- 4 tips to help switch marketing automation systems – CIO
- Gartner for Marketing Leaders: Gartner’s 2015-2016 CMO Spend Survey
- How Inbox Providers Identify Bad Senders – Litmus
- 7 Conversion Rate Optimization Mistakes You Don’t Know You’re Making – CrazyEgg
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Tag Archives: content marketing strategy
Content marketing is one of the most difficult digital channels to measure for ROI, per recent research from Econsultancy and Oracle Marketing Cloud. In a new survey of more than 200 B2B content marketers, Seismic and MarketingProfs find that 64% of respondents feel that measuring their team’s influence on revenue is very or somewhat important. The study outlines the different metrics respondents would like to see to tie revenue to content.
1. 6 Out of Every 10 Marketers Plan Their Content in Advance
2. 39% of Marketers Repurpose Older Content
3. 3 out of 5 Marketers Target Their Content
4. Content Marketers Prefer Blogs, Videos, and Whitepapers as Medium of Choice
5. 62% of Content Marketers Rate Themselves “Good” or “Excellent” in Technical SEO
6. The More Advanced the Technology, the More Effective the Content Marketing
7. 36% of Marketers Check Out Their Competition Frequently
Marketers who have started to do content marketing typically find themselves doing topic research via myriad analytics tools, managing editorial calendars in excel, handling workflow with writers and creative via email, publishing content via separate blogs and websites and promoting it with existing, but usually disconnected marketing automation and social media tools (that’s if they aren’t doing any paid promotion). At scale, this breaks down.
Enter the Content Marketing Platform (CMP) where players like Newscred, Skyword, Kapost, Curata, Percolate (whose ambitions seem to reach beyond content marketing) and more have built tools to help marketers get a handle on the creation process. But most have stayed away from competing with either the Web Content Management (WCM) or the DAM players which are made up of a group of established names. The most common content marketing tech stacks observed in enterprise clients (clients see Content Marketing Point Solutions Bring Agility to Web Content Management Workflows) is a combination of either:
CMP + WCM + Marketing Hub/Marketing Automation + Content Marketing Point Tools
CMP + WordPress (in addition to branded website) + Marketing Hub/Marketing Automation + Content Marketing Point Tools
Which is a subset of the marketing stack.
With the decline of interruptive ads and social media on the rise, content marketing has become the priority. We surveyed over 500 marketing creatives to better understand their content creation challenges, priorities, and how their tools are evolving. Most importantly, we wanted to know where they are when it comes to personalizing and linking performance metrics to creative.
The Future of Content Report examines:
- The strategic mistake that’s keeping your content from performing
- Why the future of personalization is in the content, not the distribution channels
- The disconnect between content-tech goals and ad-tech budgets
- How measurable content—beyond clicks and views—can drive bigger ROI
Step 1: Do something great.
If you were looking for an easy way out, content marketing is definitely not the right approach for you. You still need to do something great. Doing great things leads to knowing great things. And knowledge equals money.
Step 2: Write about it.
It doesn’t really matter if you like short form or long form content. The goal here is that you need to write something great and the length of the content needs to reflect the subject matter as well as the intended audience.
Step 3: Promote it.
- Get involved and be an active member in industry forums (ex. Inbound.org, growthhackers.com, and Hacker News)
- Grow your own network on social media (ex. Socedo, Narrow.io, and Crowdfire)
- Reach out to influencers in your niche. Buzzsumo is my favorite tool for this
It’s OK to brag…
The annual has been updated.