Tag Archives: content marketing strategy

The Metrics B2B Marketers Want to Tie Content to Revenue – Marketing Charts

Content marketing is one of the most difficult digital channels to measure for ROI, per recent research from Econsultancy and Oracle Marketing Cloud. In a new survey of more than 200 B2B content marketers, Seismic and MarketingProfs find that 64% of respondents feel that measuring their team’s influence on revenue is very or somewhat important. The study outlines the different metrics respondents would like to see to tie revenue to content.

Source: www.marketingcharts.com

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Data Reveals 7 Surprising B2B Content Marketing Trends – Conductor Spotlight – Conductor

1. 6 Out of Every 10 Marketers Plan Their Content in Advance

2. 39% of Marketers Repurpose Older Content

3. 3 out of 5 Marketers Target Their Content 

4. Content Marketers Prefer Blogs, Videos, and Whitepapers as Medium of Choice

5. 62% of Content Marketers Rate Themselves “Good” or “Excellent” in Technical SEO

 6. The More Advanced the Technology, the More Effective the Content Marketing

7. 36% of Marketers Check Out Their Competition Frequently

Source: www.conductor.com

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What’s in a Content Marketing Stack? [WCM, DAM, CMP, etc] – Gartner

Marketers who have started to do content marketing typically find themselves doing topic research via myriad analytics tools, managing editorial calendars in excel, handling workflow with writers and creative via email, publishing content via separate blogs and websites and promoting it with existing, but usually disconnected marketing automation and social media tools (that’s if they aren’t doing any paid promotion). At scale, this breaks down.

Enter the Content Marketing Platform (CMP) where players like Newscred, Skyword, Kapost, Curata, Percolate (whose ambitions seem to reach beyond content marketing) and more have built tools to help marketers get a handle on the creation process. But most have stayed away from competing with either the Web Content Management (WCM) or the DAM players which are made up of a group of established names.  The most common content marketing tech stacks observed in enterprise clients (clients see Content Marketing Point Solutions Bring Agility to Web Content Management Workflows) is a combination of either:

CMP + WCM + Marketing Hub/Marketing Automation + Content Marketing Point Tools
CMP + WordPress (in addition to branded website) + Marketing Hub/Marketing Automation + Content Marketing Point Tools

Source: blogs.gartner.com

Which is a subset of the marketing stack.

 

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[FREE] The Future of Content Report – Rapt Media

With the decline of interruptive ads and social media on the rise, content marketing has become the priority. We surveyed over 500 marketing creatives to better understand their content creation challenges, priorities, and how their tools are evolving. Most importantly, we wanted to know where they are when it comes to personalizing and linking performance metrics to creative.

The Future of Content Report examines:

  • The strategic mistake that’s keeping your content from performing
  • Why the future of personalization is in the content, not the distribution channels
  • The disconnect between content-tech goals and ad-tech budgets
  • How measurable content—beyond clicks and views—can drive bigger ROI

Source: info.raptmedia.com

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How to Create Content 10X Better Than Your Competitors’ [Infographic] – Profs

Source: www.marketingprofs.com

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3 Steps to Land a Meeting with the C-Suite Using Content Marketing | @contentmrktrapp

Step 1: Do something great.

If you were looking for an easy way out, content marketing is definitely not the right approach for you.  You still need to do something great.  Doing great things leads to knowing great things.  And knowledge equals money.  

Step 2: Write about it.

It doesn’t really matter if you like short form or long form content.  The goal here is that you need to write something great and the length of the content needs to reflect the subject matter as well as the intended audience.  

Step 3: Promote it.

  • Get involved and be an active member in industry forums (ex. Inbound.org, growthhackers.com, and Hacker News)
  • Grow your own network on social media (ex. Socedo, Narrow.io, and Crowdfire)
  • Reach out to influencers in your niche.  Buzzsumo is my favorite tool for this

Source: blog.contentmarketer.io

It’s OK to brag…

 

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Technology B2B Content Marketing 2016: Benchmarks, Budgets and Trends… – CMI

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Source: www.slideshare.net

The annual has been updated.

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