Tag Archives: conversions

7 Conversion Rate Optimization Mistakes You Don’t Know You’re Making – CrazyEgg

1. Ignoring the Emotional Appeal
2. Disregarding Site Speed
3. Failure to Adopt a “Mobile First” Strategy
4. Lack of Singular Purpose
5. No KISS Principle in Place
6. Discounting Price to Increase Sales
7. Not Applying Basic Principles of Marketing to Your Site

Source: blog.crazyegg.com

It’s almost as if this is a pre-optimization checklist. Good stuff.

 

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TruConversion crashes the crowded conversion-optimization party – VentureBeat

Today, another new product enters the fray and, from a feature perspective, it’s one of the most feature-complete solutions available. Enter TruConversion, which is launching with a “free for now” plan to attract new users.

TruConversion provides heatmaps, recordings, funnel analysis, form analytics, micro-surveys, surveys, and data analytics in a single tool. It can, therefore, show you where people are clicking on your web pages, record movements to show you how visitors interact, tell you which combination of elements helps push the prospect closer to becoming a customer, tell you how your forms are performing, ask simple questions, and discover qualitative insights from your audience.

Source: venturebeat.com

Quick, before you have to pay for it…

 

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9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test) – ConversionXL

Conversion rate optimization is complex. Professional optimizers follow specific processes, which you can learn about here. But when you’re just starting out, without the traffic or resources to run a valid testing program, principles like these can be a lifesaver.

After all, there’s more to CRO than A/B testing.

To get started, optimize your site based on nine simple principles…

Speed
Singularity
Simplicity
Clarity
Identification
Attention
Desire
Fear
Trust

Source: conversionxl.com

A must read, especially if you’re overhauling your website.

 

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Optimizing a Low Traffic Site for a 13.5% Uplift [Case Study] – ConversionXL

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Source: conversionxl.com

It doesn’t have to be much, but the smallest changes can be significant. 

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11 Common Website Conversion Killers [Infographic] – Profs

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Source: www.marketingprofs.com

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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More – HubSpot

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Source: blog.hubspot.com

Another outstanding collection. Click through for details (CTFD).

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Tools To Convince Your Leads To Convert In 8 Steps – The Daily Egg

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Source: blog.crazyegg.com

A smart presentation of tools aligned with the process of conversion.

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