Tag Archives: email marketing

How Inbox Providers Identify Bad Senders – Litmus

Source: litmus.com

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The Prospecting Armageddon — Medium

With the rise of all the automated cold email prospecting tools, there will be more and more cold emails sent. This will further reduce email response and engagement rates because inboxes are even more clogged. And then the software robots will send even more emails because companies need more leads, taking us further down the cold email death spiral. Eventually email response rates will be as horribly low as banner ad click through rates.

Source: medium.com

Think mix.

 

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CSS Animations, Part 1 – Email on Acid

I believe there is a time and place to use CSS animations and animated GIFs, but it may seem confusing at first. Let’s weigh up the pros and cons of using each type of animation.

Animated GIFs

+ Easy to create if you have the know-how

+ Show off products in restricted space

+ Good support across major email clients

– Outlook 2007/2010/2013/2016 will only show the first frame of the animation

– File size can be slow to load and eat into a subscriber’s data plan if viewed on a mobile

CSS Animations

+ Lightweight and fast to load

+ Animations are much smoother compared to other methods of animating 

+ Looks very good on high quality mobile screens

– Knowledge required on how to create and troubleshoot

– Limited client support

Source: www.emailonacid.com

And that’s the big problem with animated GIFs: not useful when hitting Outlook clients.

 

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How to Integrate Email Marketing with a Social Media Strategy | Campaign Monitor

  • Get calendars in sync
  • Show off social profiles in your emails
  • Encourage people to sign up for your email lists via social
  • Upload your subscriber lists to social networks
  • Retarget ads on Facebook and Twitter to interested email subscribers

Source: www.campaignmonitor.com

Amen to 4 and 5.

 

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Solving the Mystery That Is Email Authentication | Campaign Monitor

You can help prevent email fraud, improve your email deliverability and help ensure continued delivery at receiving mailboxes. Email authentication is the key.

Email authentication isn’t just about security – it’s also about deliverability. By putting in place DKIM and SPF records and authenticating your emails, you can protect your brand and help your emails successfully reach the inbox.

In this post, we’ll help you understand how email authentication has become an integral part of the delivery process and take a closer look at what happens to an email once you press send.

Source: www.campaignmonitor.com

And it serves as a lesson to pursue email authentication with your ESP or MA.

 

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Getting to the Inbox: A Marketer’s Guide to Email Tech – Pardot

Who is an email really from? If an email client shows bob@company.com as the sender most people would accept that at face value, but anti-spam filters and email clients are doing much more than just looking at the “from” address of an email. A single email can be relayed through several systems and computers on its journey from sender to recipient. After passing through multiple hands, who really sent the message? Increasingly, anti-spam filters and email service providers (ESPs) care about tracking this trail of servers to make sure that emails only passed through trusted hands.

Source: www.pardot.com

Not much detail, but a nice quick primer.

 

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The need for speed in email marketing – MarketingLand

When I’ve spoken with email marketers about their real-time problem, I find that most of their barriers boil down to these three common themes:

  1. Lack of accessible marketing insights — Most databases are slow and clunky, and the marketers who use them are drowning in data. In today’s marketing climate, marketing pros are over big data. They need agile databases that give them the customer information they actually use to develop and execute campaigns without the clutter.
  2. Delays in pulling data — Slow count times are killing innovative email marketing campaigns. The hours or days it takes to create targeted lists from large databases need to be reduced to seconds. The good news? It’s possible to reduce those average count times by as much as 90 percent.
  3. Multiple platforms — Multiple platforms are another chokepoint in the real-time marketing process. When marketers are forced to transfer data from the database to another platform for creative and to yet another platform for deployment, then inefficiencies, incorrect insights and delays are inevitable.

Source: marketingland.com

Paralysis via analysis?

 

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