Tag Archives: gamification

Do Gamification Features Influence Purchasing Decisions? – eMarketer

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Source: www.emarketer.com

It won’t drive people to purchase. But the real question is if gamification is an important part of the content marketing arsenal.

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Gamification in B2B Sales: Is it Time? Part II | Aberdeen Group

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Source: blogs.aberdeen.com

Do you need further proof? We’re a game-driven world today, and this stuff works.

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Gamification in B2B Sales: Is it Time? Part I | Aberdeen Group

Excerpt…

Aberdeen’s ongoing Sales Effectiveness research includes an annual look at the Sales Performance Management (SPM) space, examining best practices around sales compensation, incentives, territory and human capital management.  The use of game mechanics increased dramatically in the last year, from only 4% of survey respondents in 2012’s Motivate, Incent, Compensate, Enable: Sales Performance Management Best Practices (December, 2012), to 28% of end-users in the new edition, Beyond the Quota: Best-in-Class Deployments of Sales Performance Management (January, 2014).

 

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Source: blogs.aberdeen.com

Very strong feedback. Gamification is a growing trend in 2014 B2B marketing, and should not be ignored.

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Nine Steps To Introduce Gamification To Your Enterprise | Bunchball

Digest… 1. Do your homework. Since knowledge is the seed of innovation, you’ll need to begin by developing a deep understanding of gamification –not only its benefits and costs, but also the best vendors out there. 2. Align gamification goals with your business strategy. Once you’ve identifi… Continue reading

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Using Game Theory (And Gamification) As A Content Marketing Tactic – CoSchedule

Digest… Game theory is the study of interdependent rational choice, not independent. More simply put, it is people making strategic decisions based on how they think someone in the group will respond to their decision. Game theory is about choices and outcomes, and can be illustrated in two wa… Continue reading

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