Tag Archives: Google+

Google Search Console: a complete overview | Search Engine Watch

The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters

Source: searchenginewatch.com

I’d say this is rather complete.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

Continue reading

Advertisements
Posted in Scoop.it | Tagged ,

Google Slides makes it easier to talk back to presenters – TechWorld

“Slides Q&A will let audiences send text questions through the Web when listening to a presentation using Google’s software. As a presenter is talking, she can see the questions and respond to them, without waiting for someone to speak into a microphone.

In addition to submitting questions, audience members can also vote on which ones they want to see answered. That means presenters facing a mountain of queries can filter by the most liked and tackle an audience’s burning questions.  

Presenters won’t have to worry about making sure that a microphone is set up for audience Q&A, and can instead focus on walking in, giving their presentation, and taking feedback from the audience. “

Source: www.techworld.com.au

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

Continue reading

Posted in Scoop.it | Tagged ,

Google’s Major Algorithm Updates [Cheat Sheet] – Link-Assistant

Explore the 6 biggest Google updates over the past years, and learn how to adjust your SEO strategy to avoid getting penalized & keep rankings growing.

Source: www.link-assistant.com

Excellent resource.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

Continue reading

Posted in Scoop.it | Tagged ,

Google is building YouTube Connect, a livestreaming app to take on Periscope – VentureBeat

Google has quietly been building a new livestreaming app called YouTube Connect, VentureBeat has learned. This service highlights the company’s efforts to double down on live video while also placing it in a position to compete directly against Twitter’s Periscope and Facebook Live. YouTube Connect will be available on both iOS and Android devices.

Videos will be viewable live within the app, as well as on the YouTube site in their respective channels. It will also be possible to store previous broadcasts in the app, quite possibly as something you can opt into after you’ve completed the live stream. This will make it possible for you and your friends to watch the replays. The app does not yet have the integrations with Facebook or Twitter that would make it easy for users to share live streams on other social networks.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

Source: venturebeat.com

The question is how to build a community vs. Periscope’s built-in Twitter following.

Continue reading

Posted in Scoop.it | Tagged , , ,

Is Google+ Still Relevant? – GetResponse Blog

So the question, should marketers and brands continue to spend time and effort sharing content to, and being active on Google+? Or should they focus on other channels such as Facebook, Twitter, and This? The answer is yes, yes to Google+. It still has 20 million unique MAU, which isn’t to be sniffed at, but there are many reasons why you should keep Google+ part of your plans.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

Source: blog.getresponse.com

In a word…no.

Continue reading

Posted in Scoop.it | Tagged

How to compete on the new Google SERP | Search Engine Watch

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

Source: searchenginewatch.com

We’re advising all clients to completely reevaluate their AdWords programs.

Continue reading

Posted in Scoop.it | Tagged ,

Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results? – HubSpot

Will this impact marketer’s organic results? Yes it will — although it’s hard to say how exactly. While fewer ads could increase organic traffic, a fourth ad above organic results could also push results down the page to a point that lowers traffic. When you consider that the further down a result appears in SERPs, the lower the clickthrough rate it receives, it’s reasonable for us to assume there’s going to be a negative impact on organic traffic.

It’s also important to remember that this is one of many significant changes to the SERPs in the past few years. The introduction of the Featured Snippet and Knowledge Graph results created even more distractions from the traditional blue links that represent organic results. As marketers, you should be paying attention to the types of results that are being displayed in SERPs for keywords that you’re trying to rank organically for so that you can provide content that’s formatted optimally.

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

Source: blog.hubspot.com

What’s the bigger game plan here for Google?

Continue reading

Posted in Scoop.it | Tagged , , ,