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- Your Must-Read MarTech Digest™, for Tuesday 5/10/16 #MarTech #DigitalMarketing
- 4 tips to help switch marketing automation systems – CIO
- Gartner for Marketing Leaders: Gartner’s 2015-2016 CMO Spend Survey
- How Inbox Providers Identify Bad Senders – Litmus
- 7 Conversion Rate Optimization Mistakes You Don’t Know You’re Making – CrazyEgg
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Tag Archives: keyword research
Keyword discovery is a critical process, but what we’re left with at the end is a long and often rambling list to prioritize, and typically we prioritize either by our own gut feelings or by the black box of AdWords global volume. What if there were a better way?
When we were building Keyword Explorer, we wanted to solve the deeper problem — how do we pick the best keywords to start with, given the complexity of Google SERPs and our competition in modern SEO? Which keywords really balance potential traffic with ROI?
Over the course of many months, we created four metrics:
Keyword Difficulty (V2)
More about the new tool from Moz.
Keyword Explorer (which we’ve taken to calling “KWE” for short) has lots of unique features, metrics, and functionality, but the biggest ones are pretty obvious and, we believe, highly useful:
- KWE takes you all the way through the keyword research process
- KWE features metrics essential to the SEO process — two you’re familiar with — Volume and Difficulty — and three that are less familiar: Opportunity, Importance, and Potential.
- Our volume score is the first volume estimation metric we know of that goes beyond what AdWords reports.
- Keyword suggestions inside KWE come from almost all the sources we saw SEOs accessing manually in their research processes — Keyword Planner data, Google Suggest, Related Searches, other keywords that the ranking pages also ranked for, topic-modeling ideas, and keywords found from our clickstream data.
- Import and export functionality are strongly supported.
Keywords aren’t the end-all, be-all strategy (so to speak) in creating online content. If there’s one thing I’ve learned writing a myriad of content all over the web, it’s that you should think about your reader first and foremost. Otherwise, you won’t be creating the content necessary to stand out to your audience.
If you use keywords correctly, though, you use the voice of your customers and target audience. And keyword research allows you to target your message and stand out in your industry. While the importance of keyword research has remained steady, the methods have evolved in concert with more intelligent search engines and changing user preference.
Here’s my brief but functional guide to keyword research.
Too much info to summarize, so please CT. A nice edition to your keyword research agenda.
Click through for a deeper understanding. Well, this explains the goofy results we’ve all received, and I thought it was Google trying to maximize my spend.
Everyone needs a refresher, so here you go…