What is The Marketing Technology Alert?
The Marketing Technology Alert, created each weekday, summarizes the 12-20 best marketing automation-related articles, presentations, videos, infographics, etc., published by analysts, bloggers, journalists and other marketing experts. We go through 500-600 articles each day…so that you don’t have to!
Go here to review The Marketing Technology Alert!
- Your Must-Read MarTech Digest™, for Tuesday 5/10/16 #MarTech #DigitalMarketing
- 4 tips to help switch marketing automation systems – CIO
- Gartner for Marketing Leaders: Gartner’s 2015-2016 CMO Spend Survey
- How Inbox Providers Identify Bad Senders – Litmus
- 7 Conversion Rate Optimization Mistakes You Don’t Know You’re Making – CrazyEgg
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Tag Archives: lead generation
- If you are generating leads — don’t ever rely just on one source. We utilise 35 different sources and we are continuously discovering new ones. If you rely just on one source (like LinkedIn or Twitter), you will hit the ceiling very soon.
- Generating leads in developing countries is a nightmare.
- (Company) Databases are dead. And I am not even talking about the old school company database websites. You would be surprised if you knew how much data from Angel.co, Dealroom.co or CrunchBase is actually out of date.
- One third of companies I’ve been in contact with have no idea who is their usual customer. You wouldn’t believe how many times I’ve heard:“my usual customer / target audience is someone who wants my product”.
- Reject controversial businesses.
How To Cut Down on Lousy Website Leads – Marketing Blog for Conversion Rate Optimization Experts | PageWiz
Make it crystal clear on your website’s homepage, contact page, “about” page(s) and product/service pages which niche you serve.
Make it crystal clear what geographic markets you serve.
Don’t get carried away with your sales pitch on the home page and product/service pages.
Use drop-down menus on inquiry forms to guide prospects in submitting informative, accurate and qualified inquiries — as well as filtering out bad ones.
Test inquiry forms systematically.
Implement a system of lead validation.
Add or enhance website case studies, so prospects again can identify whether they fit with your business.
Add appropriate credibility elements to your website.
Cover niche products and services with dedicated website pages.
Take steps to eliminate spam inquiries.
CT for details.
1. Having No Lead Management
2. Using One Lead Generation Method
3. Irregular and Unsystematic Follow up of Prospects
4. Using Outdated Technology
5. Letting One-Offs Go
CT for details.
Major error towards the end. Do you see it?
In today’s competitive marketplace, generating leads for B2B companies has become more challenging than ever. Hence, the importance of devising effective B2B lead generation strategies and tapping the expertise of lead generation outsourcing providers.
Lead generation should not be done hastily, just like any activity requiring comprehensive planning. It entails the consideration of various factors, such as marketing trends, technological advancements, and data, to avoid wasting time, effort and resources.
To help B2B companies come up with better tactics to achieve goals, here are 50 useful statistics to consider in developing the next stages of your lead generation strategy.
A useful compilation of data should it be needed for a future report or presentation. For bookmarking.
“The lifeblood of any online business isn’t website design, content creation, or even traffic: it’s lead generation. If you’re struggling to generate leads, or if you would simply like to generate more of them, here are 11 tactics you can implement immediately.
- Offer Value-Packed Newsletters
- Offer Discounts in an Exit-Intent Popup
- Link Your Twitter Bio to an Opt-in Landing Page
- Pin Your Freebie on Pinterest
- Offer Gated Content
- Start a Sweepstakes
- Time Your Call-to-Action
- Leverage Social Proof
- Start A/B Testing
- Eliminate Distractions
- Consult Your Existing Leads”
CT for details, although it’s fairly self-explanatory.
1. Maintain an active organic presence wherever your customers are
Make sure your ideal customers see you wherever they like to spend their time. The inverse is solid advice, too — make sure you don’t waste your time and money on platforms where your audience isn’t active. Put some significant time into researching the blogs and communities where you might find relevant customers, and look at the social channels where they’re most likely to be.
2. Identify and reach out to your customers on social media
Through your active presences on various online channels, you’ll be able to find your prospects and reach out to them directly — especially if they’re on Twitter, where it’s largely acceptable for anyone to initiate a discussion with anyone else. Offer free advice, based on what you know about them and their interests.
3. Retarget with banner ads to remain fresh in prospects’ minds
Retargeting your website’s visitors on other websites they visit is key to keeping your brand fresh in their minds. Use a tool like AdRoll to set up sequences of ads that can follow individuals across multiple websites, social networks and devices.