Tag Archives: list building

How to Research Ideas for Your Lead Magnet

• Ahrefs Content Explorer: Search the Ahrefs Content Explorer using relevant keywords, and it’ll show you a list of the most frequently shared content on that topic. 
• Competitor analysis: A simple way to find proven ideas for your email list lead magnet is to analyze your closest competitors and their lead magnets.
• Amazon Kindle and Udemy: You can find thousands of e-books and video courses on the Amazon Kindle store and Udemy. 
• Quora, LinkedIn, Reddit, and industry forums: Just look for relevant discussions and keep an eye on the questions people are frequently asking.
• Your audience: If you already have an audience, the best way to find ideas is to ask them what they need. You’ll be surprised by the insights this small activity generates.

Source: www.marketingprofs.com

It all starts with the offer, or what is now called the Lead Magnet.

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Infographics
Webinars
Reports
Cheat Sheet
Ebooks

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

Source: blog-proxy.formstack.com

ESPECIALLY webinars…

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marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

Source: blog.crazyegg.com

It’s the basics. Not as easy as this, but the basics nevertheless.

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Excerpt…

We bought another 2,000 names and didn’t warm them up one bit, just threw them on the list and they started getting emails from us the next week, just whatever was in the queue for our full list. And you know what? We saw a 0.86% unsubscribe rate with those people. And that’s when we realized that so long as you are well positioned and are creating very strong, unique, expertise-based educational content for your prospects, then a highly targeted purchased list can be every bit as effective as the one you’ll build up organically over time via opt-in subscriptions, or the purchased list you took great pains to pre-nurture. The List Inc is an excellent resource, and I definitely recommend their services. There are others, like Hoovers and Goldmine and Data.com, which is owned by Salesforce, but I’d start with The List just because their data is so strong.

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Source: www.newfangled.com

So two lessons: (1) the response from your purchased list is a function of the quality of the messaging; and (2) check out http://www.thelistinc.com for marketing and advertising contacts.

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Digest…

But just as advertisers combat clickfraud with forensic tools to find and remove clickfarms, lead buyers now have a new tool to fight fake leads.

LeadID has incorporated fraud detection capability powered by Forensiq, one of the top online ad fraud finders, to check the IP address, proxy server(s), VPN, operating system, browser ID, and device ID of all generated leads. Then LeadID checks that against a constantly updated list of known offenders. The result is a risk score and classification that a lead buyer can use to assess how likely it is that the leads he or she just bought from Eastern Europe or Nigeria are fake.

It’s likely just a matter of time until this type of technology is also built into marketing automation systems’ lead scoring capabilities.

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Source: venturebeat.com

The real question: why would you do this in the first place?

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