Tag Archives: marketing automation implementation

4 tips to help switch marketing automation systems – CIO

1. Involve key stakeholders in marketing automation decisions

One of the first things a company should do before deciding on a new marketing automation system is get all of the key business leaders into the same room and on the same page.

2. Properly prepare to migrate marketing data

It’s crucial for businesses to prepare to migrate data to the new marketing automation system if they want to experience painless transitions.

3. Set goals and corresponding metrics for the switch

Businesses should also proactively set goals and then develop key performance indicators to monitor progress toward those objectives.

4. Work with IT on marketing automation transition 

Marketing leaders should try to work closely with their organizations’ tech leaders, such as CIOs, because they can provide technological guidance throughout the evaluation and subsequent deployment of the system.

Source: www.cio.com

None of this should be a surprise.

 

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5 Ways Your B2B Marketing Automation is Failing – Oracle

1. Lacking Strategy to Generate and Nurture Leads

2. Failing to Set Goals for Data Acquisition

3. Not Keeping Score

4. Sailing Without a Crew

Before you launch your marketing automation system, ensure you have people in place who can create the content to fuel it.

5. Neglecting to Measure Success

Source: blogs.oracle.com

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Top Considerations and Mistakes with MAP Migration | SiriusMarketplace

We often hear from our clients that they are interested in migrating from their existing marketing automation platform (MAP) for another platform. In today’s b-to-b environment, MAP swapping is common. When should an organization consider a MAP migration? There are five common scenarios:

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

Source: marketplace.siriusdecisions.com

It’s just fascinating to consider the need for MAP migration for any company given its relative youth. You could easily draw comparisons with CRM.

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How to Ensure Your Marketing Automation Efforts Fail – CMO Essentials

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

Source: cmoessentials.com

Bazinga!

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8 Steps to Guarantee Marketing Automation Success – Oracle

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

Source: blogs.oracle.com

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7 Handy Marketing Automation Features to Start Using Today – Pardot

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

Source: www.pardot.com

Their tagging is not tag management, used for attribution.

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Five Quick Tips for Marketing Automation Success – Profs

Digest…

Having just completed a 60-day marketing automation implementation process, I want to share some lessons learned. So, before implementation…

 

1. Clean up your CRM

Make sure you clean up your CRM (customer relationship management) database. A clean CRM is important, because your marketing automation software will synch with your CRM, and if you have a lot of duplicates on the lists you import, you’ll have a mess on your hands.

 

2. Validate/verify your email addresses

Even then, before you upload your contacts, make sure you run them through an email appending/verification service. That way, you can weed out the wrong/gone emails before you ever upload your contacts into your marketing automation software. Doing so means you will be able to lower your bounce rate when you run your first email campaign, which is important.

 

3. Communicate with and educate your sales team

Marketing automation affects the processes you have put in place and the agreements you have with your sales team, so you need to have a conversation.

 

4. Ensure you have the appropriate resources

At the very least, you will need the help of your webmaster/Web developer, IT department, Sales operations/CRM admin, and marketing and creative teams to help you with…

Tracking codes

Email authentication

Tracker subdomain creation

Custom font permissions, if necessary

Prospect lists

Unsubs/opt-out lists

File upload

Form creation

Landing page creation

CRM integration

Sales training

Content creation

Automation rules

Drip program creation

Grading and scoring

Lead assignment process

Custom redirects

Site search integration

Dynamic content

Page action triggers

Keyword monitoring

Technology connectors such as Google AdWords and GoToMeeting

 

5. Commit to continually educating yourself

I know so much more than I did 60 days ago, but if I have learned anything it’s that I have a lot still left to learn about marketing automation usage, best-practices, integration, and educating others. Do not underestimate how much time it will take to learn what you need to learn in order to maximize your investment in marketing automation—and commit to taking that time to educate yourself, regardless of how hard it is to fit in.

 

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Source: www.marketingprofs.com

Review #4 in great detail: spot on. HOWEVER…

There are two articles on btobonline.com by Nick Panayi, director-global brand and digital marketing for CSC, who implemented MA within his organization, which gives you the insight you need to plan out your implementation: go here and here to review them.

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