Tag Archives: marketing technology strategy

Tech Marketers Embrace Marketing Tech – eMarketer

When LinkedIn surveyed marketing professionals around the world about their experience with marketing tech adoption, they split the results depending on whether the marketer studied worked in the tech sector, or in any other business. In general, marketers in the tech sector were more likely to be further along in their adoption of marketing technology.

Source: www.emarketer.com

No doubt.

 

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How Business Leaders View Digital Marketing – Profs

Source: www.marketingprofs.com

Take a look at that last graphic: budget is #1 (no kidding!). CT for additional (or missing) information.

 

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2016 Marketing Technology Update – Forbes

Source: www.forbes.com

Measuring revenue, proof of ROI, measuring profitability. Yup: concerns from the F2000 marketer.

 

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What Are the Most Critical Digital Marketing Technology Capabilities? – MarketingCharts

Source: www.marketingcharts.com

No surprises, but watch social drop and analytics increase over the next two years.

 

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B2B Executives Focus on the Customer in Marketing Technology Spend – eMarketer

Marketing automation and CRM tools enable a new customer-centric approach

Source: www.emarketer.com

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The Enterprise Guide to Marketing Technology – Vision Critical

Read The Enterprise Guide to Marketing Technology now and discover how these solutions have evolved into a powerful revenue-generating tool and a critical competitive advantage for high performing companies.
In this ebook you’ll learn:

  • Which martech solutions will help you excel in your role
  • Which companies are leading the industry and why
  • How to get the maximum ROI from your investment in marketing technology
  • Why customer intelligence is key to a successful marketing program

Source: www.visioncritical.com

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These Are the Biggest Disruptors to the Future of Email Marketing – Convince and Convert

“1. Brands will stop creating email campaigns because machine learning and automation will completely redefine what a “campaign” is.
2. Subscribers will be able to opt out of tracking.
3. Marketers will have to cater to an entirely new audience: machines.
Email volume is going to go through the roof over the next several years. Thankfully, a good chunk of that volume will never be seen by human eyes. Instead, the recipients of those emails will be machines that we want to keep in the loop, says Paul Farnell, Chief Executive Officer & Co-founder of email creation, testing, and analytics software provider Litmus.

4. Email messages will morph into push notifications.
5. Email messages will morph into mailable microsites.”

Source: www.convinceandconvert.com

David Raab has been writing about #3 for at least a year, and it’s coming. How it impacts B2B is unknown. Remember that #4 had a run about 10 years ago and failed. And #5 is long overdue: the technology is there but not the movement.

 

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