Tag Archives: marketing technology vendors

Adobe Livefyre Deal Underscores High Demand for Content Across All Marketing Disciplines – Gartner

How does Adobe’s acquisition position them in terms of meeting a marketing teams’ total content needs?

  1. Creation — Original rendering of text, videos, images, infographics and e-books, for example. Creative Cloud is Adobe’s solution to this core marketing problem and has afforded them historical access to the design-minded marketer. Growing linkages between the creative and marketing cloud bode well for a unified approach to creation.
  2. Curation — Discovery, acquisition, organization and annotation of third-party content. The Livefyre acquisition adds these capabilities to the company’s arsenal from a UGC standpoint – but leaves room for the addition of common freelancer or vendor sourced content workflow features. The stated intention to integrate Livefyre into Adobe Experience Manager should provide marketers a seamless way to onboard UGC into a variety of publishing outlets and marketing channels.
  3. Cultivation — Invitation to the community to contribute content on your behalf. Lack of direct community management capability could be a gap, however many marketers use social tools to engage and invite their communities to participate on each respective channel, then using tools like Livefyre to aggregate and publish derivative works (e.g. Facebook, Instagram, Pinterest).

Source: blogs.gartner.com

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Adobe acquires social engagement platform Livefyre – VentureBeat

Livefyre has been acquired by Adobe, which was confirmed by Livefyre’s chief executive Jordan Kretchmer. Adobe plans to integrate the content curation and audience engagement service into its Experience Manager offering and also make it part of its Marketing Cloud. Financial terms of the deal were not immediately disclosed and it’s expected to close within the next few weeks.

A social media content platform, Livefyre enables brands to search Twitter, Instagram, and other networks for content talking about them, their products, or competitors. Perhaps best known as a commenting platform, it has branched out into producing various tools to give customers the flexibility to not only monitor, but engage and monetize the content being published.

Incorporating Livefyre’s technology into Adobe’s offering will give advertisers and publishers more abilities to produce personalized campaigns, including complete access to the Twitter conversation “firehose” — perhaps even to strengthen the Marketing Cloud’s social media marketing toolkit. The combination of the two companies could give brands the ability to manage both ends of the conversation spectrum, from monitoring to conversion and tracking.

Source: venturebeat.com

More platform battle war news…

 

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Bluewolf Unveils New Service To Assess Marketing Automation Solutions – Demand Gen Report

Global consulting firm Bluewolf, which was just recently acquired by IBM, has launched the Bluewolf Digital Marketing Assessment, designed for companies that already use cloud marketing automation platforms such as Salesforce, Marketo and Oracle. The service enables marketers to audit current business and technology performance, and recommends actions to generate ROI from marketing automation investments.

Source: www.demandgenreport.com

CT for the details.

 

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Infer Broadens Oracle Eloqua Integration With Behavioral Modeling Solution – Demand Gen Report

Predictive sales and marketing platform Infer has integrated with the Oracle Eloqua platform for a predictive behavioral modeling solution. The new feature is designed to help companies identify and prioritize which deals are most likely to close. Infer also announced an updated behavioral scoring solution for companies using Oracle’s Eloqua marketing automation system.

Source: www.demandgenreport.com

FYI…

 

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Gartner Names Radius as a 2016 “Cool Vendor” – Radius

Gartner is a leading global information technology research and advisory company. Each year, they identify innovative data-driven marketing solutions for marketing leaders tasked with evaluating technologies for their organizations.

Radius was named a 2016 Gartner Cool Vendor. Learn what Gartner is saying about Radius.

Source: discover.radius.com

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M&A Market Expected to Grow This Year – eMarketer

Source: www.emarketer.com

Opportunistic = IPO market in the dumpster.

 

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Oracle Named Leader in IDC’s MarketScape on Worldwide Marketing Cloud Platforms – Oracle

Download your own copy of the IDC MarketScape on Worldwide Marketing Cloud Platforms.

 

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Source: blogs.oracle.com

I’ve been looking for a copy of this report that I could forward to you. There you go:

http://www.oracle.com/marketingcloud/gatedform/gated-content-overlay-content.html?sckw=idcms-bl&elqoffer=WP_IDCMarketScapeMktgCloudPlatforms_16&elqct=SocialMedia&elqchannel=OMCBlog 

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