Tag Archives: optimization

7 Conversion Rate Optimization Mistakes You Don’t Know You’re Making – CrazyEgg

1. Ignoring the Emotional Appeal
2. Disregarding Site Speed
3. Failure to Adopt a “Mobile First” Strategy
4. Lack of Singular Purpose
5. No KISS Principle in Place
6. Discounting Price to Increase Sales
7. Not Applying Basic Principles of Marketing to Your Site

Source: blog.crazyegg.com

It’s almost as if this is a pre-optimization checklist. Good stuff.

 

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TruConversion crashes the crowded conversion-optimization party – VentureBeat

Today, another new product enters the fray and, from a feature perspective, it’s one of the most feature-complete solutions available. Enter TruConversion, which is launching with a “free for now” plan to attract new users.

TruConversion provides heatmaps, recordings, funnel analysis, form analytics, micro-surveys, surveys, and data analytics in a single tool. It can, therefore, show you where people are clicking on your web pages, record movements to show you how visitors interact, tell you which combination of elements helps push the prospect closer to becoming a customer, tell you how your forms are performing, ask simple questions, and discover qualitative insights from your audience.

Source: venturebeat.com

Quick, before you have to pay for it…

 

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Marketing Optimization: 4 steps to more efficient practices and processes | MarketingExperiments

How do you manage your campaign processes? In this post, we’ll walk through core steps of the benefits of marketing optimization for your company. With just a little bit of trial and error, you will be able to spend time focusing on ways to better provide customer service to your audience.

Source: www.marketingexperiments.com

Optimization: one of the most overused and underutilized words in marketing.

 

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30 Ways to Increase Ecommerce Conversion [Infographic] – Optimizely

Source: blog.optimizely.com

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Optimizing a Low Traffic Site for a 13.5% Uplift [Case Study] – ConversionXL

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Source: conversionxl.com

It doesn’t have to be much, but the smallest changes can be significant. 

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How to optimize images for SEO | Search Engine Watch

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Source: searchenginewatch.com

Far more detail when you click through.

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Four Email Optimizations That Will Increase Your Click-Through Rates – Profs

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Source: www.marketingprofs.com

And as usual…TEST!

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