Tag Archives: testing

Introducing the 2016 Testing Toolkit – Optimizely

In the 2016 Testing Toolkit we include resources to craft, execute, and measure individual experiments, while building thorough research and ideation into your process. You’ll also find helpful tips from other Optimizely users, as well as tools for educating your colleagues about the benefits of optimization, and building adoption internally.

The toolkit includes:

Infographic of Test Ideas by Industry
Test Ideation and Hypothesis Generation Worksheets
Test Idea Prioritization Frameworks
Test Plan Template
Results Sharing Presentation Template
Testing Overview Presentation Template
Test Idea Submission Flyer Template
Testing Hackathon Flyer Template

Download the entire toolkit now.

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Source: blog.optimizely.com

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Why A/B tests are outdated — Medium

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Source: medium.com

Post includes a link to learning more about machine learning. Think MVT as a bridge between the two, assuming your sample is large enough.

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Which Methods Will Help Improve Conversion Rates? – eMarketer

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Source: www.emarketer.com

Why MVT is at the bottom of the “most effective” list tells me there’s a lack of knowledge. Oh Google Website Optimizer: where have you gone????

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11 A/B Tests for Super Converting Email Campaigns | Commerce Sciences Blog

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Source: blog.commercesciences.com

Doesn’t anyone do MVT anymore?

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Can a new subject line tool eliminate A/B testing? – Smart Insights Digital Marketing Advice

Digest…

The Touchstone tool (beta version) seeks to make truer predictions of how a proposed subject line will perform in practice and to suggest better alternatives.

 

Its analysis of words in its subject line database doesn’t ask “How well do subject lines using this word do?”. Instead, it asks “How well do subject lines using this word do compared to other subject lines used by the same sender?” So, all things being equal, it’s more likely to capture the incremental effect of wording on success. Second , it encourages you to upload your campaign history so it can apply its algorithmic analysis to your list and emails.

 

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Source: www.smartinsights.com

If this works, then it will add a significant tool to your outbound box. Seems to me that its success is dependent on the number of users so that there is a sufficient sample. Keep an eye on this.

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Appboy can test six variations of a mobile app messaging at once – VentureBeat

Digest…

The marketing automation company Appboy is announcing at MobileBeat 2104 today that it can test six variants of messages to app users at once. Appboy’s multivariate testing helps app developers and marketers try out combinations of messaging, then measure the impact of each on metrics like conversion rate, clickthrough rate, and revenue generated.

 

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Source: venturebeat.com

For those who are in the app business. Interesting positioning.

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Web Optimization: 5 steps to create a small testing program | MarketingExperiments

Digest… Step #1. Decide what to test Step #2. Identify a target conversion goal Step #3. Create a hypothesis Step #4. Build wireframes, develop the treatments and launch the test If you’re going use a methodology to help identify testing opportunities, you should also consider how that meth… Continue reading

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