What is The Marketing Technology Alert?
The Marketing Technology Alert, created each weekday, summarizes the 12-20 best marketing automation-related articles, presentations, videos, infographics, etc., published by analysts, bloggers, journalists and other marketing experts. We go through 500-600 articles each day…so that you don’t have to!
Go here to review The Marketing Technology Alert!
- Your Must-Read MarTech Digest™, for Tuesday 5/10/16 #MarTech #DigitalMarketing
- 4 tips to help switch marketing automation systems – CIO
- Gartner for Marketing Leaders: Gartner’s 2015-2016 CMO Spend Survey
- How Inbox Providers Identify Bad Senders – Litmus
- 7 Conversion Rate Optimization Mistakes You Don’t Know You’re Making – CrazyEgg
- May 2016
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- December 2015
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- December 2014
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- December 2013
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- January 2013
- December 2012
- November 2012
Tag Archives: tools
1. Optimize images and design elements
2. Cut down the number of HTTP/S requests
3. Consolidate scripts
4. Improve caching
5. Localize your hosting
6. Use GET for AJAX requests
7. Optimize visible content
You’ll want to CT for the details…as well as accompanying tools.
CT for links and descriptions.
1. Answer The Public
We use it to determine the topics and questions surrounding the primary keywords that we want to rank for.
2. Open Site Explorer
One of the quickest wins in every SEO campaign is to copy and paste your competitor’s URL into OSE and find all the sites that are linking to them but not linking to you.
3. Screaming Frog
This tool is terrific for finding broken links, auditing your redirects, finding pages that are missing meta data, and finding duplicate content at a URL level.
Siteliner is a dream come true for quick and dirty duplicate content analysis.
5. Portent’s Title Generator
With the simple press of a button, this free tool gives you title ideas that range from serious to downright hilarious.
6. Google Keyword Planner
7. Moz Local: Check Listing
9. Facebook Audience Insights
Facebook Audience Insights is a terrific free tool for doing market and content research. By toggling through the options, you can view specific demographic information about your audience and even learn a few new things.
10. Pablo by Buffer
With Buffer’s free social media tool, you have access to over 600,000 images (or you can upload your own image) and all the tools necessary to be a social image pro.
Mostly SEO oriented, and a solid list. Links and screenshots when you CT.
GetSocial is a content performance analytics platform to support, promote, and amplify your content.
When it comes to communication with your clients, nothing is more effective than being close to them. LiveChat, a customer service software, lets you be there for your customers, right when they need you. They save time, you earn trust (a win-win for everyone, really).
It doesn’t really matter what level of SEO knowledge you’re at today. Positionly caters for the needs of both beginners and SEO geeks – it is a refreshingly simple and user-friendly SEO analytical tool.
Survicate will help you get feedback from your visitors in no time. Launch smart feedback widgets on your website to ask questions and collect answers.
Growbots is a tool for automatic lead generation and email drip campaigns integrated with CRM. It’s super simple: all you need to do is set up a profile of your customers and schedule an email campaign. Growbots will suggest customers who fit your enterprise best, as well as generate leads which your sales team will love. Growbots also gives you a database of 200 million decision-makers. The possibilities seem to be endless.
ContentMarketer.io Connector & Notifier
The Connector works with your emails – you can plan and send individual emails via your Google account, use individual templates, schedule & track emails, and and set up automated follow up messages. With the Notifier, you can automatically notify everyone you mentioned without having to do it manually.
CT for details, links and screenshots.
Keyword Explorer (which we’ve taken to calling “KWE” for short) has lots of unique features, metrics, and functionality, but the biggest ones are pretty obvious and, we believe, highly useful:
- KWE takes you all the way through the keyword research process
- KWE features metrics essential to the SEO process — two you’re familiar with — Volume and Difficulty — and three that are less familiar: Opportunity, Importance, and Potential.
- Our volume score is the first volume estimation metric we know of that goes beyond what AdWords reports.
- Keyword suggestions inside KWE come from almost all the sources we saw SEOs accessing manually in their research processes — Keyword Planner data, Google Suggest, Related Searches, other keywords that the ranking pages also ranked for, topic-modeling ideas, and keywords found from our clickstream data.
- Import and export functionality are strongly supported.
- Haiku Deck Zuru: Turn your slides into awesome visuals
- Bannersnack: Analyze how your audience interacts with your visuals
- 3. Datawrapper: Create cool charts
- DrumUp: Co-manage multiple social media channels and schedules
- Later: Plan and scale Instagram content management
- Tweet Jukebox: Promote visuals on Twitter
- Viral Content Buzz: Promote visuals on Pinterest
Great finds! CT for details and links.
Ultimately, the goal of any marketing-related system should be that it enables more productive time with your prospects and clients, not less. Produce more for your customers and you’ll reap the benefits. Some examples:
- We utilize Wordsmith for Marketing to filter down and present Google Analytics data in a manner that our clients can better understand. That enables us to communicate the trends and offer the strategy to improve rather than spending time trying to explain analytics data.
- We utilize gShift to monitor social media and search’s impact on each other and on the bottom line. Attribution is difficult, if not impossible, without a tool like gShift. If you’re not measuring the results of your content strategy accurately, you’re going to have a tough time explaining why your client should continue investing in it.
- We utilize Hootsuite, Buffer, and Jetpack to manage our social publishing efforts. While we’re a small team, we make a whole lot of noise on the Internet. By spending less time on publishing, I’m able to spend more time actually interacting with my social media audience.
They’re a smart team, and you’d do well following their lead.