What is The Marketing Technology Alert?
The Marketing Technology Alert, created each weekday, summarizes the 12-20 best marketing automation-related articles, presentations, videos, infographics, etc., published by analysts, bloggers, journalists and other marketing experts. We go through 500-600 articles each day…so that you don’t have to!
Go here to review The Marketing Technology Alert!
- Your Must-Read MarTech Digest™, for Tuesday 5/10/16 #MarTech #DigitalMarketing
- 4 tips to help switch marketing automation systems – CIO
- Gartner for Marketing Leaders: Gartner’s 2015-2016 CMO Spend Survey
- How Inbox Providers Identify Bad Senders – Litmus
- 7 Conversion Rate Optimization Mistakes You Don’t Know You’re Making – CrazyEgg
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Tag Archives: website
1. Optimize images and design elements
2. Cut down the number of HTTP/S requests
3. Consolidate scripts
4. Improve caching
5. Localize your hosting
6. Use GET for AJAX requests
7. Optimize visible content
You’ll want to CT for the details…as well as accompanying tools.
How To Cut Down on Lousy Website Leads – Marketing Blog for Conversion Rate Optimization Experts | PageWiz
Make it crystal clear on your website’s homepage, contact page, “about” page(s) and product/service pages which niche you serve.
Make it crystal clear what geographic markets you serve.
Don’t get carried away with your sales pitch on the home page and product/service pages.
Use drop-down menus on inquiry forms to guide prospects in submitting informative, accurate and qualified inquiries — as well as filtering out bad ones.
Test inquiry forms systematically.
Implement a system of lead validation.
Add or enhance website case studies, so prospects again can identify whether they fit with your business.
Add appropriate credibility elements to your website.
Cover niche products and services with dedicated website pages.
Take steps to eliminate spam inquiries.
CT for details.
About this research
In this research, Hiten Shah digs deep into more than 40 SaaS marketing sites and hundreds of User Testing videos to show you what prospects prefer, what doesn’t work for them, and how you can set up a framework for getting your SaaS marketing site on track.
About the researcher
Hiten Shah has been at the forefront of SaaS product and marketing for the past two decades through an immense amount of research, as well founding Crazy Egg, Kissmetrics, and Quicksprout. He’s world renowned for his content and product marketing.
Table of Contents
Chapter 1: SaaS Homepages – Your product’s welcome mat ← YOU’RE HERE 🙂
Chapter 2: SaaS Pricing Pages – Your point of conversion
Chapter 3: SaaS marketing site organization
Chapter 4: SaaS branding
Chapter 5: Case Study #1 – Slack
Chapter 6: Case Study #2 – Wistia
Appendix A: Overall Methodology
HOLY CRAP: THIS IS GREAT!!!
If you have even an iota of thought around restructuring your web site, then this is a must read!
- Prioritize importance. Users like simple design, but prefer it when important or particularly useful information is readily visible, without having to navigate too much. The most important information should be immediately available to new visitors so they can get a grasp of the site before moving on.
- Repetition encourages interaction. Users don’t read your marketing site—they skim it. Make sure to reiterate the core information you want to communicate across your marketing site in a variety of forms and visual aids. Having the core value emphasized throughout, along with key features means that users will continually build a model of what your product does and why it’s good for them.
- Eliminate choice whenever possible. It’s always important to guide users throughout your site, but this is especially the case when you offer a variety of different services. Use benefit-driven language to maximize impact. They should be funneled throughout, leading to the inevitable conclusion of conversion.
And it goes for anyone…
Conversion rate optimization is complex. Professional optimizers follow specific processes, which you can learn about here. But when you’re just starting out, without the traffic or resources to run a valid testing program, principles like these can be a lifesaver.
After all, there’s more to CRO than A/B testing.
To get started, optimize your site based on nine simple principles…
A must read, especially if you’re overhauling your website.