Content marketing moves prospective buyers through the buyers journey while positioning your company as a trusted resource. But is your content really what stood between a prospect and a purchase?
A coach’s expertise is not your business (although they are generally well versed in it). The coach’s real expertise is helping you overcome barriers, make changes and ultimately succeed.
To help buyers buy, marketers need to become more like coaches and less like traditional sales people and marketers. Rather than just convincing potential buyers that you offer the best solution or educating them on the market, your role is to facilitate change and help buyers succeed.
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