It’s a dramatically growing field, and we suspect it will grow more as the need for marketing technology increases. This article covers the softer points associated with selecting a marketing consulting firm. We think you need to add more technical points as a part of the evaluation process…
In 1997, there were 12,498 marketing consulting companies in the USA. By 2002, there were 18,892. More than 50% increase… By 2007, the government census statistics show 23,895. Almost doubled in 10 years.
Here are a few things to consider – besides the price – before hiring a marketing consultant, check to see if they have:
- References – do they have people who will stand up for them?
- Experience – have they done projects like yours before?
- Analytical thought process – understands business
- Emotional connection – understands the hook and can play into it
- Chemistry – easy to talk with, pick up the phone or
- Resources – strong staff, well networked, knowlegable about who and how to get things done.
- Integrity – character to tell the truth and make it right
- Ability to communicate – articulate and also strong writer
- Compromise – will they meet you part way?
- Enthusiasm – are they eager to take on your work?
- Extra value – what else can they bring? (sales support experience? Industry connections)
- Backbone – ability to take direction but also push back when appropriate
iNeoMarketing‘s insight:
- See the article at brandandmarket.com
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See on brandandmarket.com
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