If your goal is to deliver leads, don’t make banners the core of your B2B marketing program.
iNeoMarketing‘s insight:
We’re pretty sure we’ve all gone through the math regarding the CPL from banner ads (with or without retargeting). With rental lists, they’re probably the worst performing lead gen tactics out there. We have a take on lists for purchase, but we’ll hold that until we see someone address this in an article (our take may surprise you).
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See on b2bdigital.net
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