Daily Archives: March 11, 2013

Here are The Marketing Automation Alert’s best marketing automation-related articles curated today, Monday, 3/11/13. Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you find this valuable, please share by using the links … Continue reading →

Excerpt… You can expect to see the following content marketing tactics become more prominent in the coming months. More Native Advertising While there are many competing definitions of native advertising, suffice it to say that it’s a way to put … Continue reading →

iNeoMarketing‘s insight: As soon as SFDC fully bakes Social CRM into the application, Social CRM will take off. If you need more information on Social CRM, just search The Marketing Automation Alert using the Social CRM tag. See the article … Continue reading →

Key Excerpt… Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  By analyzing the data properly and gathering insights, you can make strategic … Continue reading →

This infographic reviews 9 key strategy questions you need to ask yourself about your social media and content marketing and the 9 back-of-the-envelope measurements that will let you know how you are doing. iNeoMarketing‘s insight: See the article at marketingthink.com … Continue reading →

Twitter’s new app, Vine, has great potential for B2B marketers for staying top of mind and relevant. Key excerpt… A few key pointers in mind: Have a clear idea of the message you want to get out: Since Vine only … Continue reading →

Surprisingly, the number of new cookies placed per unique web site visitor (referred to as New Traffic %) is a very high – and uniform across most industries – at 80 to 90%. This may have something to do with … Continue reading →

If you want your content to rank in Google’s search results, start building your author authority now. Author Rank is going to be a big deal. Here are some social signals Google can potentially obtain and use that supports the … Continue reading →

Metrics & ROI – The idea of unlimited customer insights, in real time, guiding every decision, is attractive. But before you embark on a Big Data project, separate the buzz from the reality… Synopsis… Before you embark on a Big … Continue reading →

Metrics & ROI – Although the exponential increase in the availability of customer and business data has enhanced our ability to measure success, it has also increased our chances of misunderstanding and misinterpreting it. … Synopsis… The following are five common … Continue reading →

iNeoMarketing‘s insight: For those blessed to have the opportunity to get down to Austin… See the article at http://www.marketingprofs.com Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like … Continue reading →

Landing page review using the anatomy of a landing page process, eyetracking and prioritization techniques as well as the conversion trinity from Bryan Eisenberg. iNeoMarketing‘s insight: See the article at http://www.youtube.com Receive a daily summary of The Marketing Automation Alert … Continue reading →