Condensed…
You have experienced great content as well. You come away saying “that was excellent” or “that was exactly what I needed.” Not “that was great, but it could have been shorter” or “that was good, but I wish ….” No, there are no buts about great content.
What does content that passes this test look like? It definitely takes more than a simple content formula! Unfortunately, since it is judged from the perspective of your audience, there is no hard and fast rule you can follow. However, there are a number of characteristics great content often has.
Great content is:
- Educational (or entertaining). You come away wiser or with your cares temporarily melted away.
- Empowering. Great content is more than just actionable, it empowers you to do something you couldn’t have done before.
- Emotional. It makes you feel something, not just know something.
- Respectful of your time. It accomplishes the above without dragging on.
iNeoMarketing‘s insight:
And the fifth bullet: Profitable. It drives prospects into the hands of the sales team so that transactions take place.
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See on b2bdigital.net
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