Intermediate/ Excerpt…
Here are three examples of ways you can use this data, in addition to getting more complete reporting from Twitter and other social sites.
— > See actual referrers for campaign traffic. For example, by selecting my email newsletter traffic and adding the new referring URL field as a second dimension, I can see traffic that was previously reported as being from email subscribers is from when those subscribers shared the post on Twitter, LinkedIn and other sites.
— > See how your campaigns are shared on each social networks. To do this, report on your new referring URL field, add Source / Medium or Campaign as your secondary dimension and filter the report for the social network you are interested in.
— > Monitor traffic trends over time with a more consistent methodology. Although browser changes will impact referring URL reporting, removing the impact of changes in the behavior of social sharing tools like Buffer or Hootsuite will make your trend data more accurate.
__________________________________
► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.
► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Conversely, Twitter is overreporting. Regardless, I’ve always seen a discrepancy between social media reporting and GA. Go with your social media measurement package.
See on b2bdigital.net
themarketingautomationreport.wordpress.com 