The Lie of B2B Brand Advertising by @wittlake — B2B Digital Marketing | #TheMarketingTechAlert

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iNeoMarketing‘s insight:

Think of the math: it’s been proven that you need to repeat the message at least 7 times before it resonates with the listener. That’s 7 x every person in your market…if you can reach every person in your market. It’s a folly to consider this as a strategy: the data just doesn’t play out.

See on b2bdigital.net

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